From 16 to 18 October 2026, Villa La Massa becomes the exclusive stage for Villa La Massa Excellence: an experience dedicated to the world of the most prestigious supercars, in collaboration with Canossa Events. A celebration of style, passion for motors and the excellence of Italian hospitality, set in the heart of the Tuscan countryside, among memorable encounters and breathtaking views.

A weekend where the rarest collector’s cars – from unique models to bespoke masterpieces from the 1990s to today – come together in a setting of charm, with gourmet experiences, convivial moments and an extraordinary gala evening in Florence. On Saturday 17 October, the public will have the chance to admire the featured cars up close, enjoy the atmosphere of the event and attend the Supercars Firenze awards and the prestigious Coppa d’Oro Villa La Massa.

The package includes:

• A two-night stay with arrival on October 16
• Free use of the Arno Spa facilities
• Courtesy daily shuttle service from/to Florence City Center
• Welcome drinks and dinner at Villa La Massa
• Poolside brunch and Gala dinner and Awards ceremony
• Morning drive through the Mugello countryside
• Farewell lunch

Offer subject to availability. Offer not combinable with any other packages or promotions, not applicable to groups. Blackout dates may apply. Please inquire with your travel advisor for additional terms and conditions. 

Experience a different rhythm of travel with an exclusive stay at Villa La Massa, where the intimacy of a historic residence meets the natural beauty of life by the Arno.

Set along the river and surrounded by iris gardens and rolling landscapes, the Villa offers a serene and refined atmosphere, designed for those seeking time to slow down and reconnect. Here, each moment unfolds naturally, from quiet mornings immersed in nature to afternoons spent between the gardens and the river, in a setting that feels both private and timeless.

Life at Villa La Massa is defined by a sense of effortless elegance, where every space invite relaxation and discovery. Whether enjoying the tranquility of the Villa or lingering over seasonal cuisine inspired by the surroundings, the experience is shaped by simplicity and a deep connection to place.

While immersed in this peaceful setting, guests can easily explore Florence, located just a short distance away and conveniently connected via the hotel’s shuttle service. The city’s art, culture and vibrant atmosphere become a natural extension of the stay, offering a harmonious balance between retreat and exploration.

With up to 20% savings on your stay, this is an invitation to embrace a more authentic and refined way of travelling, were nature and understated elegance come together in perfect harmony.

The offer includes:

• Up to 20% discount on the best available rate
• Access to the Arno Spa
• Complimentary shuttle service to and from Florence Ponte Vecchio

Offer subject to availability. Valid on new bookings, not combinable with any other packages or promotions, not applicable to groups. Blackout dates may apply. Please inquire with your travel advisor for additional terms and conditions. Book by October 30th, 2026, and up to 3 days prior to arrival.Prepaid and Non-Refundable Rate

Villa La Massa reveals itself as an experience to be embraced with ease and freedom, nestled in the Florentine countryside just minutes from the city center and accompanied by the gentle flow of the Arno, where gastronomy becomes an integral part of the journey.

The An Invitation to Savour package includes breakfast overlooking the Arno and a lunch or dinner at the estate’s restaurants, with the option to enjoy lunch at L’Oliveto or dinner at Il Verrocchio, freely selecting three courses from the à la carte menu, beverages excluded. Available throughout the entire season with no minimum stay requirement, the offer ensures complete flexibility both in the length of stay and in planning the culinary experience. An invitation to experience time at your own pace, without preset schemes. This proposal is ideal for those seeking a refined yet spontaneous stay, where hospitality is tailored around the guest’s desires. A perfect balance of comfort and culinary pleasure, in the authentic heart of the Florentine countryside.

Subject to availability. Valid on new bookings, not combinable with any other packages or promotions, not applicable to groups. Blackout dates may apply. Please inquire with your travel advisor for additional terms and conditions.